Our portfolio
From Lab to Market
Each venture is rooted in ISeB Lab research and founded by current or former lab members.
Cruxivity
Turning engagement into growth
ActiveCruxivity
Cruxivity is a digital marketing intelligence platform that helps SMEs measure, optimise, and automate their customer engagement across digital channels. Built on research in e-Business and consumer behaviour conducted at ISeB Lab, it provides actionable analytics without requiring dedicated data science resources.
AI-powered campaign analytics
Automated insights on campaign performance across web, social, and email channels.
Customer journey mapping
Visual dashboards that trace the full digital path from first touch to conversion.
Plug-and-play integrations
Connects with existing tools — CRMs, ad platforms, and e-commerce stores — in minutes.
Thinking of spinning out from ISeB Lab?
We support lab members and alumni in building ventures from their research. Reach out to discuss incubation, co-founding opportunities, or technology licensing.